Keeping the social media theme, our business world has adapted toward using social media to promote its business. The statistics released by the 2018 Sensis Social media report explain why…
79% of Australians use social media, with 96% of 30-39 year olds, 86% of 40-49 year olds and 66% of 50-64 year olds using the different platform options such as facebook, instagram and twitter. The mass number of Australian’s have seen 60% of large business’s having a social media presence, with 42% of them paying for their advertising on the media platforms.
Source: Sensis Social Media Report
The world has changed significantly and the impact of social media on digital marketing has seen a major shift in society. Companies are looking to enhance their brand awareness and appeal to a mass audience at a fraction of the cost of former methods of advertising.
So why are companies spending so much time and resources on this? According to the Sensis, an incredible 64% of consumers are more likely to be attracted to a brand if they interact positively on social media. This has lead to 90% of Large business’s having either created or creating a strategy on social media impact… and this is the impact of the age of technology.
Large companies also spend a considerable amount of time recording and monitoring their influence to further enhance strategies, often allocating a considerable amount of cash flow toward the area.
Source: Sensis Social Media Report
We live in a digital world, and even Australia’s top earning companies are getting on board and adapting to the shift in technology. How much money would you allocate of your business’s budget if you were an executive?
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Thanks for the interesting read! It’s crazy how much of an influence social media has on a brand’s success. I also didn’t realise just how many people used social media. Given that information, if I was an executive I would definitely allocate a large portion of the budget into social media; if that’s the way to gain consumer’s trust and add value, it seems like it would be wasteful not to use this tool.
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I agree with you Meagan as Social media has a greater influence than almost all areas of marketing and should be prioritised highly.
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Social Media is mad mate, like the amount of people that bump into me at Deakin is crazy – I feel like we are all living in a digital world rather than reality
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It does seem that way doesn’t it, Deakin not too dissimilar to Monash mate
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Hi Sam, thanks for your insightful knowledge on social media usage, its kind of crazy the evolution on how much we use !
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We live in a crazy evolving world, hard to make sense of it
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