The Digital Transformation. What’s next for our world in the dawn of the digital age.

Have you ever noticed the difference between your first day of school to today at University? eExams, iPads in classrooms, touch screens in lectures... in the last decade we have seen a phenomenal rise in the use of electronics and digital technology to 'improve' our education process. I remember the old chalkboard in my prep … Continue reading The Digital Transformation. What’s next for our world in the dawn of the digital age. →

Everyone cares about it but no-one acts to change – Privacy Concern is the dark side of the digital world, and a looming threat to our safety.

Privacy. It's personal, it's about the individual and everyone has a right to it - but with different settings, terms and conditions for every new digital site, how much we do really care about who has our information? Privacy concern magnifies a subset of overall data privacy, with storing, re-purposing and use by third parties … Continue reading Everyone cares about it but no-one acts to change – Privacy Concern is the dark side of the digital world, and a looming threat to our safety. →

Our World is becoming a virtual reality… if new trends are as accurate as they seem.

15 years ago when I started school at age 5, the concept of climbing trees, kicking a ball and fighting with my younger brother was all I knew... yet virtual reality is changing how we see the world. Children and Adults alike in Australia according to Mordor Intelligence are moving toward virtual reality as a … Continue reading Our World is becoming a virtual reality… if new trends are as accurate as they seem. →

Does Email marketing still have a pulse in the new digital age?

Whilst its still a pain receiving endless propaganda from that website you were on ages ago... the statistics demonstrate how email marketing is still very efficient and effective with all users. Over 100 trillion emails are sent per year and 90%+ adults have or are regular users of emailing. On top of this the ease … Continue reading Does Email marketing still have a pulse in the new digital age? →

Modern Technology and adaption has changed the landscape of Large Business’s operations.

Keeping the social media theme, our business world has adapted toward using social media to promote its business. The statistics released by the 2018 Sensis Social media report explain why... 79% of Australians use social media, with 96% of 30-39 year olds, 86% of 40-49 year olds and 66% of 50-64 year olds using the … Continue reading Modern Technology and adaption has changed the landscape of Large Business’s operations. →

Although both enhancing an advertising campaign, SEO and Pay per click are indeed very different.

Last week, social media and particularly facebook was referenced about self-service advertising but now we are looking at the foundation of difference between SEO and pay per click, and how useful it can be. SEO or search engine optimisation is the practise of increasing the quality and quantity of traffic to a given website for free … Continue reading Although both enhancing an advertising campaign, SEO and Pay per click are indeed very different. →

Why self-service advertising is so important social media giants.

Hi everyone, welcome to the 3rdinstalment of my digital marketing blog. Today we are breaking down self-serve advertising into the Facebook platform. Ever wondered how Facebook, a free sign up platform generates millions each year? It Puzzled me too. Source: Facebook Facebook’s greatest asset is advertising. Approximately half a billion dollars per year is generated … Continue reading Why self-service advertising is so important social media giants. →

Hardcopy tickets… a thing of the past? Crowd-based power is ruling our modern events.

Welcome back to my blog all and continuing on a similar theme; is the ease of mobile and online ticketing removing hardcopy tickets from our societies systems? Based off the comments on my initial post, you thought the newspapers were only a necessity for those old fashioned people and not equipped for the youth.  Are … Continue reading Hardcopy tickets… a thing of the past? Crowd-based power is ruling our modern events. →

Dawn of the new age in marketing: An introduction to the digital world.

As a first post to my blog I thought I'd relay the previous king of the marketing world and display the accurate decline of the universal marketing tool, known as a Newspaper. We are all students likely with some casual or part time job to keep us afloat and begin to pay off that black … Continue reading Dawn of the new age in marketing: An introduction to the digital world. →