Whilst its still a pain receiving endless propaganda from that website you were on ages ago… the statistics demonstrate how email marketing is still very efficient and effective with all users.
Over 100 trillion emails are sent per year and 90%+ adults have or are regular users of emailing. On top of this the ease of access to emails with smartphone technology sees most of the population checking emails multiple times daily.
Yet over 50% of subscribed emails are classified as spam in the inbox and 14% of subscription users feel content is useful. So why is it still effective?
That idea of spam is also not loved by the email marketers themselves, and wasteful content is being slowly removed. So being bang on the money with the pitch and the content is pivotal to success. Whilst it is not as trendy as social media, 60% of consumers opt toward emailing over social media, with its ability to evolve and always be somewhat relevant and personal proving popular still – and the ability to mass market as discussed for minimal cost is a large drawcard. David Jones for example now ask all customers at their new Malvern Food Hall store to sign up to a email loyalty program, which only emails deals and discounts off what you’ve purchased since signing up – with retainment of customer loyalty a priority for the company.
Moving forward customers are able to access everything easier as previously discussed so a more interactive and genuine emailing system will help to encourage further consumer involvement. So despite the image of spam, do people actually prefer email marketing?
Sherlock's Blog MKF3881 
I think some brands use email marketing really well and don’t mind it at all! I particularly like when companies send you emails like “hey, we noticed you’d put this item in your cart – here’s a discount!”. I’m always more likely to interact with these than ads
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Interaction is critical as todays internet is more advanced and competitive than ever before – totally agree
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I think companies that send emails based on previous purchases or people’s interests are really successful. It ensures that people will be more likely to respond to the emails, knowing that they have an interest in the content. I can’t stand companies who send me daily emails on things I really couldn’t care less about…
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I find emails extremely annoying also but can really see how they work – the most insightful and creative emails usually do best (in my opinion). Thanks Soph
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I think it depends on how well brands use email marketing! If they are constantly spamming me with emails I’ll just block/unsubscribe from the emails. But brands can be successful if they only notify when sales are on, or offer discounts etc! Great read
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I agree, the more useful the email the more response they will see!
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